ATTRACTION EXPLAINED
The Science of How We Form Relationships

VIREN SWAMI
283pp 7 ILLUS 2016 LIST PRICE: £18.99 (P) Y043

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Description
Modern-day myths of attraction often have no basis in fact or – worse – are rooted in little more than misogyny. This study debunks these myths and provides an evidence-based account of relationship formation. At the core of the book is a very simple idea: there are no ‘laws of attraction’, no foolproof methods or strategies for getting someone to date you. But this isn’t to say there’s nothing to be gained from studying attraction. Swami looks at how factors such as geography, appearance, personality and similarity affect who we fall for and why.